509.949.2162 jeremy@bondbyte.com

From Napkin to Launch: Central Washington Curbing Gets Its Brand

 

Some projects have a great story behind them. Central Washington Curbing is one of those.

Back in 2021, Jason Phinny — owner of Central Washington Curbing LLC and a guy I’ve spent more than a few mornings fishing with — sat down with me to talk about his business. He had over 20 years of experience shaping concrete curbing for Yakima Valley homeowners and landscapers. What he didn’t have was a web presence that matched the quality of his work. We registered the domain, designed the logo, and laid the groundwork for a brand.

Then life happened. It does that.

Fast forward to early 2026. Jason just returned from Pensacola, Florida, where he connected with concrete curbing professionals from across the country — exchanging techniques, design ideas, and trade knowledge. He came back fired up and ready to launch.

CWC Brand Proof

Central Washington Curbing

Brand Proof — Phase 1.4 — February 2026

Logo Presentation
Option A
Heading: Exo 2  |  Body: Source Sans 3
Industrial Modern — Mirrors the geometric, tech-forward feel of the CWC logo
CWC Logo Full Color / Dark Background

Concrete Curbing That Defines Your Landscape

25+ Years of Dedication to the Craft

Central Washington Curbing brings passion and precision to every job. From custom stepping stones to decorative stamped borders, we create clean, lasting edges that transform your outdoor space. Free estimates — every project is bid by the job.

Option B
Heading: Rajdhani  |  Body: Open Sans
Bold & Grounded — Wide geometric forms closest to the actual logo font
CWC Logo Full Color / White Background

Concrete Curbing That Defines Your Landscape

25+ Years of Dedication to the Craft

Central Washington Curbing brings passion and precision to every job. From custom stepping stones to decorative stamped borders, we create clean, lasting edges that transform your outdoor space. Free estimates — every project is bid by the job, no surprises.

Option C
Heading: Barlow Semi Condensed  |  Body: Barlow
Clean Authority — Semi-condensed like the logo, industrial roots, cohesive single-family system
CWC Logo Grayscale / Brand Color Background

Concrete Curbing That Defines Your Landscape

25+ Years of Dedication to the Craft

Central Washington Curbing brings passion and precision to every job. From custom stepping stones to decorative stamped borders, we create clean, lasting edges that transform your outdoor space. Free estimates — every project is bid by the job, no surprises.

Brand Color System
PMS 2925 C
Blue Ice
#29AAE1
RGB 41, 170, 225
Primary — buttons, links, headings, CTAs
PMS 7468 C
Deep Water
#1A7FAB
RGB 26, 127, 171
Hover states, active elements, depth
Tint
Fresh Snow
#E8F4FA
RGB 232, 244, 250
Tinted backgrounds, feature sections
PMS Cool Gray 6 C
Gun Metal
#B3B7BA
RGB 179, 183, 186
Captions, subtext, secondary info
PMS Cool Gray 5 C
Silver
#C1C1C1
RGB 193, 193, 193
Borders, dividers, supporting elements
Neutral
Charcoal
#2D2D2D
RGB 45, 45, 45
Body text, headings on light backgrounds